Uni Watch actually loves the little labels and grudgingly salutes the Dallas equipment staff for having the dedication to turn a dorky little detail into an indispensable component of the club's visual identity. But no other team has had the chutzpah or intestinal fortitude to use the little labels so obsessively, or for so long.Īnnoyance Factor: Low. Smartypants readers (you know who you are) may be aware that Dymo Tape has occasionally been used for helmet identification by other NFL teams, like the Browns in the late '60s (plus it's also been used extensively in baseball). That's a Dymo Tape name label, which has been a Cowboys visual signature for years - all the way back to the mid-1960s, in fact. You've probably noticed it countless times over the years without even thinking about it. Look on the back of any Cowboys helmet, and you'll see a little blue label at the base of the white stripe. So come along as Uni Watch takes a tour of the Cowboys' top-10 uni-related nuances, past and present - many of them annoying, a few of them admirable, but all worthy of closer inspection: Look back into their history, and you'll find even more aberrations. In fact, America's Team wears what is arguably the quirkiest uniform set in all of professional sports, full of unexplained anomalies and team-specific protocols found nowhere else. But to the practiced uniform acolyte, the Cowboys' attire is rife with idiosyncrasies. Or so it would appear to the untrained eye. All in all, they present a simple, straightforward look. The Cowboys almost always wear basic white jerseys, their helmet design is timeless and classic, and their basic aesthetic approach is blissfully free of extraneous bells and whistles. It's tough to knock their uniforms, though.
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